The Importance Of A Trade Show Display
Almost every industry has an annual trade show. Some are big, some are small, and some have never been heard of outside their niche industry. In every case, however, the displays at the trade show will determine what companies go home with new customers and good leads, and who goes home empty handed. The right trade show display will make you or break you.
Your display doesn\’t only include your literature, logo and backdrop. It also includes where you are located on the show floor, and how large your booth is. Most organizations that put together these trade shows will allow you to rent what you need and bring and set up what you own. The basics of any booth or display are a banquet sized table, a tablecloth that reaches the floor, and a sign with your company name on it. All these can be made for the show at a small price or rented.
Larger companies have their own trade show managers who are experts in managing their annual trade show circuit. This entails arranging shipping and set up for each show, along with securing space at the shows for the following year. Many companies make these plans while at the current show.
It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.
A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It\’s basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.
Most show space have their booths set as 10 x 10s and anything larger is rented in multiples of this. You can have two booths, three booths, etc., up to what is usually the max of 100 x 100 feet. It\’s best just to rent the size that accommodates your display. You don\’t want to much empty space unless there is a reason for it.
Whoever ends up with these focal points must be able to prove they have something important to show. For instance, a small accounting firm in Duluth MN might have the finances to afford one of these supersized areas, but is a small accounting firm going to draw customers from all over? No. In a case like this, they may not be given this type of space no matter what.
To guarantee one of these large booths, you need to have a professionally designed display, and a product that is sure to draw large crowds. Even if you have a small office with a large income, management may determine that you won\’t be able to draw the crowds they want because maybe you can\’t handle interstate or international customers. So, cash isn\’t always a deciding factor when determining where your display can be shown.
Designing your display is extremely important for your trade shows. We offer design services and well balanced displays, ranging from roll up stand, banner stand, and of course, trade show displays. Check us out!